Nightshift

E-commerce streetwear UX design

Desktop

5 steps

Designed responsive mobile and desktop interfaces for an e-commerce brand, streamlining the shopping and “Add to Cart” experience.
Conducted user research and competitive analysis to identify audience needs and prioritize key features.
Maintained visual consistency through cohesive use of colours, typography, imagery, and website content to reinforce brand identity and engagement.
Built interactive Figma prototypes demonstrating end-to-end user journeys, interactions, and microinteractions.
Refined designs using usability and accessibility principles to improve navigation, clarity, and the overall shopping experience.